whaiora
Whaiora Promo Tasting booth
Whaiora, a Maori owned smoothie brand in the pursuit of health and wellbeing
Agency : JKR Singapore
Challenge
Challenge
Whaiora is a well know growing brand in New Zealand and an emerging brand introducing itself to Asia. The challenge was to bring across the brand ethos, their mantra and values into a tasting booth witch will be present throughout health food stores in Asia.
The brand is relatively brand new to Asia. We needed to convey a sense of naturalness and harmony with nature but still tie in with modern healthy living. What makes Whaiora unique is the native ingredients only found in New Zealand and native to the Maori.
Value
The packaging of Whaiora is very unique to the brand and to the category so this was used as inspiration for the tasting booth itself. With areas for sampling both food and smoothies made from Whaiora powder. The # products are upfront and on show to consumers with products stacked underneath for space restricted areas.
A major brand symbol for Whaiora is the 'Puna' which is the optima of balance, balance in oneself and balance with nature. This was made a feature of with the natural ingredients housed in perspex moulding of the brand mark.
The whole plinth is filled with natural ingredients to emphasise the naturalness of the product with a simple mantra screen printed in gloss on the base.
The most important message of Whaiora is it's heritage and proud heritage relating to the Maori culture.
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