Bowmore
Bowmore
Bowmore
Tasting booth for travel retail environment
Agency : JKR Singapore
Challenge
Challenge
Design a tasting booth in high trafficking area of the airport, enhancing the brand's image, heritage and experience to the consumer.
The challenge was to entice consumers with a 360 degree angle approach. The tasting booth had to epitomise Bowmore's design ethos and utilise its famous assets.
The famous story of the Bowmore vaults had to be incorporated within the brand experience and it had to uniquely link back to the brand itself through texture and materials.
Value
The solution was a 360 degree branded experiential booth tapping into sound sight and smell. Olfactory technology was included to emit a burst of whiskey scent to lead consumers to the booth as well as the sounds of the bow more brewery by the coast to bring consumer on an imaginary journey to the island linking it to more than just a product but a location steeped in history.
The booth is created by the cask wood, inset with glorifiers to show off the Bowmore range and telling the story of each variant.
The top is decorated with whiskey paraphernalia to give a connoisseur experience to the tasting booth.
The story of the age old vaults is told on the backside where it is a replica of the actual vault doors with vintage lighting.
On the front side, the vault doors are echoed opening heroing a bottle of Bowmore's aged whiskey.
Dark grained wood, brass and the Bowmore's brand and variant colours were use to create a impactful yet unique Bowmore branded consumer experience.
Related Projects
Related Projects
