baby dove pos
Baby Dove POS
Baby Dove glorifier and gondola end
Agency : SP
Challenge
Challenge
Designing a series of POS which evokes the baby Dove brand and design language, whilst heroing the full range of products with integrated sample area. An integrated area was needed for added information pamphlets.
Value
A soft wrap around structural form, forms the aesthetic of the gondola end. It needed to have the same feel as the iconic, silky smooth soap. The design language is an amalgamation of soft curves and geometric lines.
The design has a clean purity, the products are simply segmented to show off the tester products in a uncluttered arrangement to limit inshore damage.
The back and front face been designed as a large canvas for marketing and hi res KV's to communicate the product heritage and benefit.
The soft mixture of materials and colour is a sympathetic play on the playful nature of the product utilising the brand colours and category cues.
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