pears POS
Pears POS
Pears POS to amplify brand
Challenge
Challenge
Pears POS for the Indian/Asian market. The challenges was that consumers found it hard to understand the benefit of Pears and we needed to convey glycerine and its benefit. Pears wanted to amplify the idea of glycerine but still be true to the brand.
Value
The idea was to keep the design very pure and on brand. Clear amber acrylic was used to replicate the form of the iconic soap bar, highlighting both the brand and the visual cues of glycerin.
This is a very impactful and on brand POS where consumers notice and can recognise the brand from afar acting as a brand beacon.
The POS is very simple in form, reinforcing the brand assets and amplifying the iconic shape, like Coca Cola, giving way to a simple campaign call out of the #nofilterbeauty which is a very strong and impactful mission statement from pears.
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