Brands snr
Brand's Silver age packaging
Design of pack for the forgotten silver age consumer.
Agency : WKD Studios
Challenge
Challenge
Brand's is a family orientated health and wellbeing brand's passed down from each generation with proven health benefits.
In Asia the silver age has become the forgotten consumer group yet the fastest growing.
The challenge was to design a senior friendly pack so that the health benefits of Brand's can be experienced by everyone.
Value
The Silver age consumer is the most widely neglected consumer but also the fastest growing with the most expenditure in Asia.
Brand's being a family brand, promoting health and wellbeing needed a range to cater for the senior citizen looking at the consumer journey and making access to this product easier from navigating graphically to the east of open and use.
The current pack is impossible and very senior unfriendly.
This inclusive design hope to bring all the family together, from young to old and bring the health benefits of Brand's to those that need it the most and to the loyal consumers who have lived with brand's throughout generations.
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