28 cubed
28 Cubed Skincare
28 Cubed Skincare
Natural Singaporean based skincare brand
Agency : JKR Singapore
Challenge
Challenge
28 cubed is a understated brand for the everyday woman. A brand new Singaporean based skincare serum which looks to repair and optimise skin within its 28 day skin regenerative cycle. With only 3 active ingredients 28 cubes helps limit pigmentation to the skin.
This is a brand new product only available in e-tail and we wanted to design a device that could later be a smart device.
Utilising refills and being sold through e-tail via subscription we wanted to limit the environmental impact.
The device needed to be portable and dose 0.5ml, the optimum amount for a 28 day skin cycle and the criteria of the packaging needed to feel premium yet different to all the other products out on the current market.
Value
With the simple yet sophisticated design language of the device, packaging and refill, this screws simplicity. Simplicity in use, ingredients, formulation and lifestyle.
Women are tired of the copious amounts of products and jargon out there regarding skincare and the regime around it. 28 cubed take care of all that with the perfect dose each time and a product that is back by science to work.
From the moment the device is delivered, through the opening , revealing and first usage, each stage has been engineered to build anticipation and delight.
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