lifebuoy
Lifebuoy Bottle
Lifebuoy Bodywash
Challenge
Challenge
The challenge was to establish a new design language for the Lifebuoy bodywash bottle.
It needed to communicate efficacious, yet be friendly enough entice kids to use it for the Indian market.
Value
The mantra behind Lifebuoy is that cleanliness saves lives.
The design of the bottle has a large purposeful cap so that children can easily identify the liquid outlet and soap on shelf. The asymmetrical design also adds to the structures efficaciousness giving it a dynamic pour as well as shelf standout.
The simple use of colour to communicate variant and purpose is balance by a white bottle signifying simple cleanliness.
Bold, simple and clear communication makes this pack successful reflecting hygiene and the science behind it. This helps Lifebuoy strengthen and reinforce their mission statement that "washing saves lives".
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