UGLY POS
The Ugly Truth POS
The Ugly Truth POS
Ugly inspired standalone supermarket POS
Challenge
Challenge
As Ugly drinks is a UK brand that is well know for it bold tone of voice and graphical branding. With it's 'tongue' and cheek vibrant presence it conveys a playfulness unique to the brand.
With their recent launch in the US it seemed like their supermarket POS was doing the great brand a disservice and it wasn't capitalising in creating an impressional brand presence in a new market place.
Great packaging and branding alone is not enough to create a lasting impression on consumers especially in a new market place.
There was a clear opportunity to create a POS that not only embodies the brand's fun personality but also took care in creating a more premium and hygienic presence than just stacking on the floor (where consumers usually avoid).
Value
The Ugly truth POS not only amplifies the brand values but its poison, with a call to arms for its #THEUGLYTRUTH campaign. IT encourages and peaks the consumers curiosity to visit the Ugly social sites to find out more about the new brand.
It wasn't enough to just create another standalone POS. It needed to be visually bold and captivating at first glance, conveying not only the product but the embodiment of the branch character itself.
With a very tongue and cheek use of branding and brand assets we are able to not only immediately communicate the product to consumer but also the flavour ranges. The POS has a 360 degree disability with a bold brand pelmet at the top singling to consumers from afar acting as the brands beacon.
The brand's characters and branding is die cut to offer a 3 dimensional aspect that contrast against the products themselves.
The playful blue can and branding in itself is bold and iconic so this was amplified and made into a oversized feature raising the product off the floor and creating a clear brand message.
The standalone POS is made from fully printed fluted cardboard allowing for flexibility in form and rigidity in structure.
For a bold, fun brand in a new market place first impression is key and The Ugly Truth POS complements the launch of the product boldly with emphasis of being on brand.
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