Social Distancing Tower
Social Distancing Beer Tower
Social Distancing Beer Tower
Beer tower post lockdown to encourage social distancing and responsible drinking
Challenge
Challenge
Without a doubt life will be different after lockdown of Corona Virus. People will become more aware of cross contamination, in turn influencing how they interact with product products and their environment.
As social creatures we are all yearning to go out & start mingling again, however after the lockdown period ceases, there will be a cautionary transition period to minimise spread.
How can we socialise but do so responsibly?How can we design products that promotes socialising yet highlights social distancing (can this paradox be achieved?)
WKD Studios attempted to answer some of these with thought starter ideas relating to life in a Covid world.
What would a new beer tower be like post Covid 19? How can we build in social distancing measure, or highlight this without being preachy but still allow people to be social?
Value
Here's a simple beer tower concept that promotes social distancing by incorporating a double ended tap on the beer tower so that consumer's socialise end to end, highlighting the need to still keep safe distancing in mind after lock down has been lifted.
A simple beer tower that can be cross branded branded to suit an array of brands (option to be internally lit to emphasize the beer & brand in dark markets) but can also have bespoke areas of branding and finishing to convey the brand from mass to a more premium aesthetic.
The side detailing of the beer tower is injection moulded and can chrome plated with the brand icon cut out so that when the beer is internally lit, the branding will glow like a beacon for the brand. The beer chamber can be transparent to highlight the beer of coloured to give greater affiliation to the brand.
The beer tower has a longer base to encourage consumers to sit either end to use, the large internal ice container keeps the beer cool. The chamber is easily refillable as the base is flat and with a lower profile this will make it easier for bartenders to carry and fill.
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