bpay pulp
Barclays Bpay Packaging
Bpay packaging 2014
Agency : Seymourpowell
Challenge
Challenge
When Contactless payment was in its infancy in the uk and Europe, packaging was needed for the launch of their new Payless devices that would directly link to your app and topped up via your bank account.
The piece of packaging had to communicate tech and easily identifiable and cutting edge.
Value
A pipeline roadmap was explored for Bpay,the 3rd generation of packaging, which had better sustainability credentials. Pulp packaging was used not only for its sustainability credentials but for its functionality of containing the device without any extra parts. Bio plastics was used on the front window to allow the packaging to be more sustainable post use.
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