When planning post-Covid-19 strategies, businesses and brands need to seize this opportunity to invest in bold product design that satisfy imminently emergent consumer and user demands.
The immediate call to action here is developing the next-generation materials and innovative hygienic layers that can combat the transmission of Covid-19 today, but also to anticipate the emergence of other viruses tomorrow.
Design innovation in this new space needs to be pushed as there is an opportunity rethink the materials, consumer experience and how consumers interact with products to create a new movement than balances aesthetics, health and sustainability.
If we take the oral care market for example, there has been many great innovations such as moving from manual to electric, however, this has become such a functionally and clinically driven market that it has stripped away any 'personality', being less of a 'I want' product and more of a 'it does the job' product'.
We must now seriously think of a new way of classifying products designed for “sensitive” interactions, where one’s face, ears, and mouths are a usage point, if not the primary usage point.
Now is the time to innovate and design the ultimate oral care hygiene electric toothbrush that not only merges functionality and lifestyle, but offer superior hygiene credentials through carefully curated materials.
In search of truly effective materials that combat germs and virus’s we need look no further than past cultures and nature.
The inspiration for the concept came from the power of nature.
Copper, found traditionally in Ayurvedic therapies, have a 99.8% efficacy rate at eliminating bacteria and viruses, usually under 4 hours, even in dry environments. Also many ceramics and silicon exist that are anti microbial.
The Oraclean combine the use of copper and antibacterial silicon to offer unrivalled protection against germs and viruses that may live on surfaces or transferred from touch. The form and texture decal also minimise surface contact.
Oraclean has a magnetic induction charging base (constructed from the same anti bacterial and antiviral materials as the toothbrush). The whole unit offers a tactile cleanliness and peace of mind to an already anxious consumer. The changeable brush has a silicon tongue scraper (textured) on teh reverse that is renewed with every change and sterilised when not in use but the copper also aids the function of scraping to maintain good oral health. The unique frame design not only allows product to be rinsed thoroughly but houses sterilising light.
Utilising sustainable and environmentally friendly materials the product ages and patterns with consumer usage offering a unique look over time.
