masters
Master's Limited Edition Luxury Soy
Master's Limited Edition Luxury Soy
Limited edition halo product and packaging for Master soy.
Challenge
Challenge
With the trend of gifting and interactive purchasing on the rise in Asia (such as alibaba live shopping event) the challenge was to see if we could get soy sauce to be more than a mass product and elevate it so that it would be a luxury condiment reserved for special occasions or food pairing, like limited edition whiskeys.
Value
Creating an aspirational, limited edition halo product within master's product range/portfolio for the festive season. This will in turn lift the product quality perception of the mass product to consumers.
The aim of this product is to own realty space within the home and to be an accompaniment to food less of just a seasoning sit-in asian cooking where it usually becomes an afterthought.
The clear double walled bottle elevates table presentation, encourages the user to refill and reuse the glass pack and keeps the product from becoming too warm or spoil.
The Gold top can be pushed down to make an air tight seal, keeping the product fresher for longer. The limited edition glass bottle is the prized Lingzhi infused soy sauce variant, prized for it healthy and medicinal qualities.
The abalone infused soy is an ingredient usually prized in Asia not only for its taste but also it beautifying connotations. This comes in an opaque mother of pearl-esque ceramic bottle, omitting any light which will keep the soy sauce in optimum condition like they traditionally use to hundreds of decades ago.
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